F2F9: France Germany
International conference for business and design
2009.11.12 - 2009.11.14
Film, media and design city Ludwigsburg
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F2F9 Programme (pdf, 677 KB)
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La France meets Deutschland: Business world meets Design practice
Conference "Face to Face" with the partner country France
For the 9th International Conference "Face to Face" (F2F9) about two hundred design enthusiasts, designers and their clients from France and Germany got together in Ludwigsburg, Germany in the middle of november 2009. Almost sixty speakers from both countries, invited by Face to Face e.V. promoting international dialogue and in close cooperation with the biggest French design association "Alliance française des Designers" (AFD), presented ground-breaking projects.
How do I know that my company could be more successful with a professional design? What influence does design have for the future success of organizations? How do I find a designer, that fits my strategy? How can I measure the quality of design? How do I formulate a design briefing and how do I keep the design process through the ups and downs steady on the course of success? – Duos of experts had to face these questions in quick sequences that were facilitated by Sarah Liu from Cologne. In twenty minutes for each presentation a project was supposed to be described and its main aspects presented to the audience without drifting into too much detail.
The presentations had a broad spectrum. Contributions from commercial and social clients were evenly balanced. The audience was fascinated by the contributions, and at the same time they gave rise to concernment and lively discussions. More than four hundred speakers from ten different nations have met this challenge since the first conference in 2001 until 2009. For most of the speaking duos it is an unforgettable event to present this collaborative project for the first time outside of the company to a third party.
Who is most successful in a convincing dialogue, will get awarded from the audience with the "Face to Face Award" for the best collaborative project communication. This year the winners couldn't be more different from each other: With the title: "Metropolitan public transport as new cultural space - Spectacular experiences in the Paris subway" Yo Kaminagai, director of design and culture projects at RATP, Paris public transport company, presented together with design professor Laurent Ungerer how underground stations can be converted into entirely new worlds. In a way over night, in those few hours of silence of the otherwise so busy platforms, large groups of students worked together to transform well known stations into prehistoric dinosaur environments or ancient Egyptian palaces. Designer Martin Grothmaak of the Stuttgart design studio "Projekttriangle" discussed together with his client Manuel Holz from "Holzmedia" in their presentation "Simplicité, Einfachheit" how the furniture catalogue "Simplicity Lookbook 2.0" leading in its way for concept, design and production came about. This duo got also awarded with the F2F9-Award.
The visual identity of F2F9 was designed by »Bureau Bald«, Hamburg.
Accompanying events
Focus Open
Exhibition to accompany the Baden-Württemberg International Design Award on 12 November 2009, 6.00 to 7.30 p.m., followed by a get-together in the “Werkcafé” next door hosted by Eisfink Max Maier
La France meets Deutschland
Latest Design from France and Germany, exhibition by AFD and AGD Members
Reception
Formal reception and culinary highlights, hosted by this year’s partner country France, on 13 November 2009, 8.30 to 11.30 p.m. – Dress Code: Executive Casual
Programme
Thursday, 12 November 2009 Top
Clients and designers, speakers and audience, professionals and newcomers meet on the evening before the conference to get to know each other, for a relaxed exchange of views or quite simply just to arrive at Ludwigsburg.
To get participants in the mood, the Design Center Stuttgart will give a guided tour of a remarkable exhibition in Ludwigsburg’s Werkzentrum Weststadt, Rheinlandstraße 10:
18.00
Guided Tour
Focus Open
The Baden-Württemberg International Design Award 2009 singles out innovative design solutions.
19.30
Get-together
Reception
in the “Werkcafé”
22.30
Ende
Friday, 13 November 2009 Top
9.00
F2F9 Lounge: Conference Café opens
9.00
Check-in
10.00
Welcome
Henning Horn, Initiator & Chairman Face to Face, Ludwigsburg.
François Caspar, Founder & Head of European matters, Alliance française des designers, Paris.
Werner Spec, Lord Mayor, Ludwigsburg.
Sarah Liu, Presenter, Köln.
Kick-off
Stereo Type
France Germany: Typography and visual cultures
Fritz Grögel, Typographer, Berlin.
Strategy & Design
15 villages. 8 goals. 1 world.
Communication strategy for the Welthungerhilfe’s Millennium Villages Initiative Ulrich Schmid, Special project manager, Deutsche Welthungerhilfe, Bonn. Prof. Wilfried Korfmacher, Designer, Psychologist, Head of Agency Zeichenverkehr, Meerbusch.
11.00
Industrial / Product Design
“Déjeuner sur l’ombre“, industrially produced lace
Rethinking of industrial procedures resulting in a new type of furniture
Dominique Guichard, Directeur Général, Tolerie Forezienne, Bonson.
Hanika Perez & Brice Genre, Designer, a + b designers, Toulouse.
Discussion
11.30
Short Break
11.45
Graphic Design
Simplicité | Einfachheit
The Simplicity Lookbook 2.0
The Simplicity Lookbook 2.0
Manuel Holz, Managing Director, Holzmedia, Burgstetten.
Martin Grothmaak, Director, Projekttriangle Design Studio, Stuttgart.
Architecture & Way-finding Systems
From a grain silo to an architectural experience
Information system for André Malraux’s Mediatheque in Strasbourg Jean Marc Ibos Myrto Vitart, Architectes, Paris. Simon Burkart, Designer, Intégral Ruedi Baur, Paris.
Discussion
12.45
F2F9 Lounge: In dialogue we trust!
Chat, talk shop, meet old friends and make new contacts
14.00
Graphic Design & 3rd Dimension
For Europe
The European Parliament Visitor’s Centre in Brussels
Das Besucherzentrum des Europäischen Parlaments in Brüssel
Alexander Kleinig, Europäisches Parlament, Directorate for Information, Brüssel.
Prof. Uwe R. Brückner, Head of Atelier Brückner, Stuttgart
Britta Nagel, Project Manager, Atelier Brückner, Stuttgart
Corporate Media
Report – fourtynine times the lead
Audi’s annual report 2009
Martin Primus, Manager financial communication and financial analytics, Audi, Ingolstadt.
Blasius Thätter, Creative Director, BurdaYukom Publishing, München.
Type & Editorial Design
Offering a unique voice to Madriz magazine
Retiro is an editorial typeface project designed to create a unique identity to a new city magazine in Spain Louis-Charles Tiar, Publisher, Madriz Magazine, Madrid/Spain. Jean François Porchez, Type Designer, Porchez Typofonderie, Clamart.
Discussion
15.30
Coffee break
F2F9 Lounge: In dialogue we trust!
Chat, talk shop, meet old friends and make new contacts
16.00
Corporate Design & Brand Development
A logo with consciousness
Messkunst – how to get the world into a space
Thomas Hauck, Managing Director, Messkunst Furnishings, Dortmund.
Holger Schmidhuber, Designer & Managing Director, Fuenfwerken Design, Wiesbaden.
Industrial Innovation & Product Design
From material to the product
Metal foams and metallic hollow sphere structures in market launch process
Wolfgang Hungerbach, Managing Director, Hollomet, Dresden.
Dr. Sascha Peters, Managing Director, Haute Production Entwicklungsgesellschaft für Architektur- und Produktinnovationen, Berlin.
Discussion
Short Break
17.15
Textile Design Interactive
The «Nuit d'été» project
The result of future-oriented development as a term in the interactive animation of fabrics
Nicolas Rodelet, Multimedia developer, Nokinomo, Paris.
Brigitte Guillet, Designer, Guillet Textile Design, Paris.
Strategy & Design
“(Still) Made in Germany“ – a claim that changes the way of thinking
A German lighting manufacturer and the international luxury brand Hermès
Jürgen Reiter, Architect & Managing Director, Lighting Accents, Offenbach am Main.
Steven Sasseville, Designer & Managing Director, Cosalux, Offenbach am Main.
Discussion
Short Break
18.30
New Media
La Gwagwita & Sergent Garcia
Design for a music label and the artist’s website
Felipe Pla, Manager, La Gwagwita, Le Chesnay.
Arnault Garcia, Designer, Futurocolor, Cudos.
Discussion
19.00
Break
20.30
Reception
Formal reception and culinary highlights, hosted by this year’s partner country France – Dress Code: Executive Casual
There will be offered a visual eycatcher of the AFD and AGD work to the visitors, presented in an unconventional way by AGD-member Marta Bala and accompanied with live jazz music.
23.30
End of the first conference day
Saturday, 14 November 2009 Top
9.00
F2F9 Lounge: Conference Café opens
10.00
Welcome
Henning Horn, Face to Face
Sarah Liu, Presenter
Corporate Design & Brand Development
From district league to Champions League
The way to a corporate design, that shows Rutronik as Europe’s leading distributor company
Edgar Huber, Head of Marketing Communication, Rutronik Electronic components, Ispringen.
Christopher Karl, Creative Director, Finest Branding Group, Karlsruhe.
Eco Design
Batyline or there’s no sustainability without dematerialisation
Designing a new visual identity expresses a deep change in customer relations –
Eco-design becomes a concept of global design as such
Romain Ferrari, Managing Director, Ferrari SA, La Tour Du Pin Cedex.
Béatrice Gisclard, Designerin, Les Inventeurs, Paris.
Discussion
Short Break
11.30
Strategy & Design
600 x making it move
Communication strategies on virtual minefield
Katja Maurer, Head of Public Relations, Medico International, Frankfurt am Main.
Peter Zizka, Concept Artist & Designer, Heine/Lenz/Zizka Projekte, Frankfurt/Berlin.
Corporate Design & Way-finding Systems
Visual identity and information system of the European House of Photography
Business documents and methods of communication for exhibitions; information systems for buildings and exhibitions
Barbara Wolffer, Managing Director, Maison Européenne de la Photographie, Paris.
Evelyn ter Bekke & Dirk Behage, Designers, Atelier ter Bekke & Behage, Paris.
Corporate Design
Who, what, when, what, why and how,…
What future holds
Heinz-Jürgen Gerdes, Managing Director, Gerdes, Bremen.
Gesine Grotrian-Steinweg, Designer, Fons Hickmann m23, Berlin.
Discussion
13.00
Lunch break
F2F9 Lounge: In dialogue we trust!
Chat, talk shop, meet old friends and make new contacts
14.15
Cultural Challenge & New Media
A successful translation of the www.calkulator.com website into Chinese
More than an easy translation; chinese signs made it necessary to redesign the site that was previously created for western letter chains
François Caspar, Partner, Association Moneydesign, Paris.
Susanne Zippel, Design consultant specialized in German-Chinese business culture, Mittelpunkt Zhongdian, Berlin & Suzhou/China.
Corporate Design & Brand Development
The appearance for the house of motion picture
Pentagram and Deutsche Kinemathek, Museum für Film und Fernsehen
Katrin Kahlefeld, Head of Public Relations, Deutsche Kinemathek, Berlin.
Justus Oehler, Partner, Pentagram Design, Berlin.
Discussion
Short Break
15.30
Panel discussion
Peculiarities that accompany the design process
Experts from France and Germany discuss face to face the essentials of design business in France and Germany
François Caspar, Founder, AFD Alliance française des designers, Paris.
Dr. Aladdin Jokhosha, President, AGD Alliance of German Designers, Eschborn.
Justus Oehler, Partner, Pentagram Design, Berlin.
Jean-Louis Vidière, ésèpe, Brand and Knowledge Spaces, Stuttgart/Basel
and others
The discussion can be continued … in the
16.00
Coffee break
F2F9 Lounge: In dialogue we trust!
Chat, talk shop, meet old friends and make new contacts
16.30
Architecture
City landscapes: design in balance
The construction of the German Pavilion for Expo 2010 in Shanghai as a reflection of its own theme: 'balancity'
Urte Fechter, Director German Pavilion & Project Manager EXPO 2010 Shanghai, Koelnmesse International, Köln
Lennart Wiechell, Partner, Schmidhuber + Partner, München
Editorial Design
Wallpaper Magazine: From the idea to the product
How a close and sincere communication between client and designer can lead to success
Richard Cook, Editorial Director, Wallpaper Magazine, London.
Loran Stosskopf, Art Director, Paris.
Discussion
17.30
Young Professionals: Motion Design meets Education
There is no No Design
Motion Design Trailer 2009
Jürgen Klozenbücher, Coordinator of the Motion Design degree programme, Filmakademie Baden-Württemberg, Ludwigsburg.
Supernatural Creator 2
What if the story of creation would take a different path
Mareike Ottrand, Filmakademie Baden-Württemberg, Ludwigsburg.
BLZN_902
An energetic-aggressive video created through a collaboration between Motion Designers and the composer Christophe Kalkau
Tobias Gallé, Filmakademie Baden-Württemberg, Ludwigsburg.
Context
How does the world change, when human beings don’t have to gain knowledge because it all can be stored on a chip in our head
Roland Sigmond, Filmakademie Baden-Württemberg, Ludwigsburg.
Discussion
Short Break
18.30
F2F9 Award
Presentation of the award for the best F2F9 dialogue on the podium and with the audience - sponsored by Linotype
18.45
Closing words
Sarah Liu, Presenter
Henning Horn, Face to Face
19.00
Good-bye Meeting in the F2F9 Lounge
20.00
Conference ends
Venues Top
Conference & Soirée:
Reithaus Ludwigsburg, Film- und Medienzentrum, Königsallee 43, Ludwigsburg.
Google Maps
Get-together:
Focus Open, Werkzentrum Weststadt, Rheinlandstraße 10, Ludwigsburg.
Google Maps
How to get there
Ludwigsburg is 13 km north of Stuttgart. From Stuttgart’s main station (Hauptbahnhof), the town can be reached in between 10 and 20 minutes by local trains as well as by commuter trains. Take either the S4 train towards Marbach or the S5 towards Bietigheim. By car, take the A81 motorway or the B27 trunk road. From Stuttgart airport, the journey by commuter train takes roughly 50 minutes. It is a roughly 10-minute walk from Ludwigsburg station to Reithaus Ludwigsburg. To get to Werkzentrum Weststadt from Ludwigsburg station, take a taxi or a number 433 bus (towards Asperg). After five minutes, get off at the Grönerstraße stop.
> When planning your journey, remember that Ludwigsburg is a low CO2 zone. Cars driving into Ludwigsburg require a permit.
Conference language
Languages spoken on stage will be French and German. Presentations and discussions will be interpreted simultaneously.
Conference fee Top
The conference fee, which covers two full conference days including food, a get-together on the evening before the conference and a formal reception on the evening f the first conference day, comes to:
390 EUR (day ticket 260 EUR), 330 EUR for members of the partner organisations named above (day ticket 220 EUR).
Early bird discount for bookings and payments placed before 25 September: 60 EUR (day ticket buyers 30 EUR).
Fixed fee for members of AFD, Face to Face e.V. and students EUR 180 (day ticket 120 EUR).
All rates including VAT.
Organiser
Face to Face e.V.
c/o Henning Horn PR, Ludwigsburg
Project manager Henning Horn
Organisation Ruth Noppeney
in close collaboration with
AFD Alliance française des designers
The visual identity of F2F9 is designed by »Bureau Bald«, Hamburg.
Alterations
The organiser reserves the right to alter the programme for good cause.